Tuesday 20 April 2010

Michael's Evaluation Of Contents


I have followed several conventions within my contents page. For example, the editorial column is positioned towards the bottom right of the page alongside a photo of the ‘Executive Editor’ and his signature. To create the signature, we downloaded a font which looked just like somebody had hand written it. Whilst writing the editorial column I made sure that the context would appeal to the target audience via the use of media grouping. As our target audience would be the ones who regularly check up on the internet, newspapers and TV, so the language I used and names presented was clear and appealing. We also realised that the audience we are targeting would have the latest technology, for example Ipods, Mp3’s and the latest mobile phones. So we decided to create a heading within the regular’s column called ‘Enlist the playlist’. Here the readers can look up at what Entity believe should be on their playlists!
To keep the continuity of house style, we used the same uppercase font for the title of the contents page that was the same as the masthead of the front cover. Including the colour scheme and just under the title of the page is a clearer issue number. These little things made the contents look more professional and easily noticeable.
To get ideas of conventions for a music magazine, I created a radial analysis on kerrang and Q. This way I was influenced by their styles and then altered them to create a layout which would appeal to the target audience and make the contents page itself to be easily navigable.

To represent the month’s issue of the magazine, I made sure the language and style I used would continue from the front page. For example, under the ‘Features’ heading, I kept the copy ‘Exclusive New Interviews’. This combined with a graphic ‘cover story’ makes page is easily navigable for those who want to look at a specific story from the front cover. Also, when I wrote about certain articles that may seem exciting for the consumer to read, I included exclamation marks; “Best 20 top sellers this month!” This way the reader is intrigued to read more as it may give them the solution of excitement to replace their inadequacy – boredom.
To represent the magazine as being informational as well as exciting, I made sure that I would add an article based on a comedian that will appeal to the target audience. “A round with… Justin Lee Collins”. This way, if the reader no longer wants to read about music, then he/ she can read some humour to escape (uses and gratifications) from the world.
I styled the artist at the top of the page in a way where he would be an aspiration for the segmentation of the target audience. The skinny jeans and long sleeve jumper create a perfect image to the readers. He is positioned mainly to the right and looking down which signifies that he isn’t confident and shy. Thus appealing to those in a similar situation.


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