Following, Developing or Challenging Forms and Conventions

Each issue of our magazine is analysed in close detail below. We considered carefully how our magazine 'Entity' would fit into the existing magazine market. By creating a new title, we wanted to follow the major conventions of a music magazine because the audience will feel familiar with the magazine layout and form.

Conventional features we adopted include:
Front Covers - Masthead, Large dominant image, Coverlines, Graphics, barcode/ price/ date
Contents Page - Editorial column, numerical order of pages, grouping of stories, graphics refering to the front cover, large page numbers on top of images


The one area we developed from existing music magazines was our double page spreads. These are more stylish and artistic than most of the examples in 'Uncut', 'Kerang' and 'Q'. We designed pages where the photograph dominated the double page layout. This meant that the quality of our images had to be excellent to carry a double page spread.