Distribution

The final idea for our magazine is how we would distribute it to the target audience. We decided that we would distribute our magazine in the same ways which the leading magazine publishing company IPC Media targets their audiences.

1)Conventional Distribution
This has been the most popular form of media for over 100 years and will be the main form our magazine will be distributed in. Our magazines will be transported by vehicles to major stockists like WHSmiths, Newsagents and many supermarkets.


2) New Technology
As our target audience are young and are more likely to use technology on a daily basis a website version of our magazine has been set up http://www.Entitynow.com for them to keep more regular contact with the magazine as well as the regular once a month issues.
For students who read our magazine and are on-the-go or do not have access to a computer a 'Entitymobile' is a great alternative for their handset which gives them the latest news updates.
During our casestudy into Cosmpolitan we were aware that they sent emails to their readers who had subscribed to the website, we have decided to do something similar with daily updates of the lastest acts performing, were to see them and any other music related news which can't be missed.

3)Subscriptions

Some readers may choose to have their magazines arriving to them through the post. We would offer this service although it may not be cost effective compared to the website and more modern technologies.