Photo Shoots

We booked locations, booked actors and styled them for our magazine. In each case we planned the location (carefully considering the mise - en - scene), styled our actors (costume, hair, make-up) and directed them to construct the representation we wished for.

Below is a sample of the many photographs we took on the different photoshoots.

Research into existing music magazines

In our group we each brought a different music magazine in and then completed a radial analysis on the front page, contents page and double page spread. After we had finished, we combined them into one slideshow and compared the conventions contained in the music magazines and how we are going to apply these to our music magazine.

Radial Analysis

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Audience Identification (Secondary Sources)

With the use of secondary sources, we are able to apply professional research such as Burtons Theory to help identify our target audience. However, we have to be careful about what questions we write in our questionnaire to make sure that they have high validity and suit our sample. For example, we can't ask what social class they come from as they may find it offensive, or use social-desirability bias to make themselves look better.

WHY WOULD PEOPLE READ THIS MAGAZINE?
Considering Richard Dyer's theory of utopian solutions we will try to offer particular solutions to our audiences inadequacies. For example, by including free promational products, our audience will be relieved of their bordem with excitement. Also, through the use of album reviews and interviews, the feeling of confusion will be replaced with the clarity of being wanted in a community who enjoy the same music as they do.
Finaly, after taking Blumier and Katz's idea of uses and gratifications into account, we want to offer alot of excitement and entertainment in our magazine. To achieve this we will promote our magazine with langauge like 'Exclusive' and 'latest'. Social interaction may will happen within our magazine as readers may discuss the content with each other.

Audience Identification (Primary Data)

We decided that to gather rich primary data we would construct a questionnaire. By using a questionnaire, we are able to gather quick, reliable quantitative data which requires little time and skill to create. However, by using questionnaires it restricts deeper understanding such as emotions and body language and could deprive participants of expressing themselves. Therefore helpful data may not be recorded.

Primary Data

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